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The Advertising Council, commonly known as the Ad Council, is an American non-profit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including non-profit organizations, non-governmental organizations and agencies of the United States government.〔 The Ad Council partners with advertising agencies who work pro bono to create the public service advertisements on behalf of their campaigns. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan (though not necessarily unbiased) and have national relevance. The Ad Council distributes the advertisements to a network of 33,000〔http://www.adcouncil.org/About-Us/Frequently-Asked-Questions〕 media outlets—including broadcast, print, outdoor (i.e. billboards, bus stops), and Internet—who run the ads in donated time and space. Media outlets donate approximately $1.8 billion to Ad Council campaigns annually.〔http://www.maddiesfund.org/Documents/Funded%20Projects/Pet%20Adoption%20Campaign%20Toolkit.pdf〕 If paid for, this amount would make the Ad Council one of the largest advertisers in the country.〔http://www.csmonitor.com/1983/0426/042640.html/(page)/2〕 ==History== The Advertising Council was conceived in 1941, and shortly after, in February 1942, it was incorporated as the War Advertising Council (WAC) for the purpose of mobilizing the advertising industry in support of the war effort. Early campaigns encouraged enlistment to the military, the purchase of war bonds, and conservation of war materials.〔Robert Jackall and Janice M. Hirota, The Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (University of Chicago, 2000). ISBN 0-226-38916-2. Paperback: ISBN 0-226-38917-0.〕 Before the conclusion of the Second World War President Franklin D. Roosevelt requested that the Ad Council continue its work during peacetime.〔(【引用サイトリンク】title=Ad Council )〕 The War Advertising Council changed its name to the Advertising Council and shifted its focus to issues such as atomic weapons, world trade and religious tolerance.〔(【引用サイトリンク】url=http://www.adcouncil.org/About-Us/The-Story-of-the-Ad-Council )〕 In 1945, the Ad Council began working with the National Safety Council.〔 Since FDR, every U.S. president has supported the Ad Council’s work.〔(【引用サイトリンク】title=Presidential Praise )〕 In the 1950s First Lady Eleanor Roosevelt and General Dwight D. Eisenhower appeared in the Ad Council’s anti-communism ads.〔(【引用サイトリンク】title=Roosevelt PSA )〕 In the 1980s First Lady Nancy Reagan collaborated with the Ad Council on the “Just Say No” anti-drug campaign.〔(【引用サイトリンク】publisher=answers.com )〕 The Ad Council’s first president, Theodore Repplier, assumed leadership of the organization in 1947. Robert Keim succeeded Repplier as Ad Council president from 1966 to 1987, and Ruth Wooden succeeded Keim from 1987 to 1999, when the current president, Peggy Conlon, began her tenure.〔 The Ad Council celebrated its 70th anniversary in 2012. The Ad Council released an infographic that demonstrated its impact through the years on issues including safety belts, autism, litter reduction, crime and wildfire prevention.〔(【引用サイトリンク】url=http://www.scribd.com/doc/125985617/Ad-Council-Impact )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Ad Council」の詳細全文を読む スポンサード リンク
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